You may produce
a better mousetrap, but the world will not beat a path to your door
unless the world knows about this better mousetrap. That is communication.
A business, especially a small business lives and dies by its ability
to communicate its message to clients and prospective clients. As
we move from the Industrial Age to the Information Age, the need
for good communication becomes even more acute.
is not whether communication media are important for your business.
The question is which media will work most effectively for you,
and how do discover which are best. Discovering this is vital your
enterprise. In the Information Age, you can’t succeed just by keeping
marketing materials fit into your business plan? The SBAA’s Print
providers can produce whatever you need for any medium, whether
in print, on CD-ROM or with Web sites: catalogs, order forms, publication
inserts, brochures, “Take-One” applications, self-mailers, coupons,
The Right Tools
The right tools
certainly make the job easier to do. Good access to the tools you
need is nice, and it’s even nicer when those tools are highest quality
and look good.
What can you
use? Do you want to get organized? That’s easy if you have the right
tools. It’s important to your business to have enough clients, but
how do you keep track of them? How do you keep track of all those
projects you need to do as a business owner? How about when you
call on your clients? Do you have what you need—briefcases, bags,
portfolios, business card holders, camera bags—whatever might be
business can use a boost of enthusiasm or motivation with motivational
posters, mugs, signs and desk toys. Perhaps you just want things
to look good, and could use a rosewood alarm clock, a classic money
clip, cigar boxes, or etchings. Think of it, if your home office
looks good, you will feel good.