marketing. You might have invented a better mousetrap, but unless
the world knows about it, it won’t be beating a path to your door.
What is the power of marketing? Find a place in the world where
people don’t know about McDonalds, or Coca-Cola. These names are
branded into the psyche of the consuming public nearly anywhere
If your nose
is running, what do you reach for? A Kleenex, right? If you cut
your finger, you ask for a Band-Aid. What you use may be a different
brand, but the big-name brand has become generic. That’s the power
generally agree that direct mail can be an effective marketing tool,
as long as you do it correctly. But as a small business, with your
own area of expertise, how can you know what is the correct way
to do it? What you need is a service with the knowledge, background
and experience to take care of your direct mail and your fulfillment
here to stay. Businesses across the world sell millions of dollars
worth of goods and services via a Web site. If you choose to enter
this marketing world—after all, it’s nice to get orders even when
you’re asleep or on vacation, and you don’t have to pay salary,
benefits or match FICO with a Web site—then you need a means of
sending out whatever it is you sell. Do you really want to have
to take care of all that? Who will track your inventory? Who will
package the products and attach mailing labels? Who will oversee
the whole process of getting your products to your paying customers?
You have enough to do, running the business. You need a member of
your team that you can delegate this task to.
When an online
customer places an order, it is received at the nexpedite distribution
center. There the product is picked from inventory, packaged according
to the requirements of the order, and then shipped.